• Developed and implemented strategic communication plans to enhance brand visibility and corporate identity.

• Created and managed internal newsletters, keeping employees informed about company updates, project milestones, and fostering internal communication.

• Enhanced employee engagement through various internal communication initiatives and activities.

• Supported communication efforts for large-scale construction projects, ensuring consistency with the company's branding and standards.

• Organized and managed internal events such as Year-End Party, Mid-Autumn Festival, Women’s Day (20/10), Christmas celebrations, Manager Meetings, Workshops, and Health Seminars.

• Welcomed and hosted VIP guests at the office, ensuring a professional and courteous representation of the company.

• Supported as the BOD Assistant in compiling reports, coordinating meeting schedules

About Marketing

• Leading the team to carry out the event organization and communication according to the vision and direction for each week, month and year.

• Monitoring and analyzing data reports of social media platforms to make timely plans and executions.

• Analyzing reports after each event to collect. potential customers, understand customer needs and perfect for the next program.

• Budgeting and reporting monthly budget for events, advertising and social media activities. (Average from $300 - $1000/month)

• Implementing Facebook Ads campaigns and seeding to social groups

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About Event

• Planned and organized various student workshops, seminars, webinars, and talk shows, including the "Start-up Your Life Book Launch Ceremony & Orientation Day 2022", which attracted over 300 organic participants, with a budget of $5,000 and 18 sponsors.

      >> Video event recap

• Developed and executed a monthly Skills Workshop series, engaging around 100 students, with 20-30 participants per event, each operating on a budget of $150.

• Led the planning and organization of the "Study Abroad Fair" in Vinh Long Province in collaboration with Bach Khoa Sai Gon, drawing over 600 students from 5 high schools.

• Created scripts for MCs, technical teams, and visual content to ensure event execution.

• Coordinated with special guests, speakers, hosts, and MCs to rehearse and refine event presentations.

• Managed vendor and supplier relations, overseeing event production and operations.

• Handled inventory management of marketing materials and proposed the creation of POSMs and merchandise for branding.

• Managed event budgets, tracked contracts, and processed payment vouchers, ensuring efficient financial control across all events.

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About Social Media - Content​

• Developed monthly orientation content plans, collaborating with the content team to produce engaging articles, short videos, and multimedia content for Facebook, TikTok, and YouTube. This contributed to a 295,000+ organic page reach and the acquisition of over 1,500 new page likes between July 2022 and July 2023.

• Led the creation of a new website, SEO-optimized content, and landing pages for events, which boosted engagement and visibility.

• Approved and took full responsibility for all content and design elements across company channels, ensuring consistency and high-quality output.

• Successfully authored 3 articles that were published in Giaoduc newspaper, enhancing the company’s presence and recognition in the industry.

• Built and developed a Facebook Group with 1,500+ members in just 2 months, fostering a strong community around the brand.

• Grew the YouTube channel by 3,750+ subscribers, maintaining stable views and high engagement across the platform.

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About Partnership

Key contact with partners' team, school agents, Highschool administrators,... to communication support, coordinate the organization of events for students. platforms.

- Planning, presenting and organizing:

  + Events, workshop, seminar, webinar for new students.
  + School Tour program at High schools in HCMC.
  + Extracurricular activities for students: New Year Party,
Christmas, Charity activity...
  + Online contest, online activities to get traffic and leads

- Managing inventory of marketing materials.
- Manage approved event budgets, track contracts, related payment vouchers.
- Supporting in media planning, video script for Youtube and Tiktok channel.
- Supporting in seeding task.

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* Achievements: 

- "Worldwide Education Fair" with about 70 participants with budget about $600
- "Pocketful of Hopes" - Online Competition with over 100 registrations and 50 entries had been sent.
- "SAT Confetti" - Livestream series with 4 episodes attracts about 200 organic registrations.

- "Webinar Career orientation in the 4.0 Era" with over 300 views online and over 6,000 views after.
- Supporting Student Council to build a fanpage, managing the content, get 150 likes in a week and organize "Year-End Virtual Party" livestream on this fanpage attracts over 200 organic views.

- Going to about 20 high schools in Ho Chi Minh city for consulting and enrollment students.

- Planning and organizing Culture Orientation Day in Hung Vuong High school for about 800 grade 12 students after about 1 month since I started at Franklin.

- Having opportunity to try MC position.

- Trying to planning, proposing event plan and execution to line manager by myself and get approval.

- Until now, I still keep good connection with my former colleagues and hanging out together.

- Planning and organizing:

   + Events, extracurricular activities, seasonal activities for students: New Year, Summer, Mid-Autumn Festival, Halloween, Christmas... for students in 33 campuses.
   +  Events and activities for teachers & staff: Teacher Outing, Teachers Day, Company Trip, New Year Party... for about 200 - 1000 employees.
- Signing ceremony and other activities.

- Brainstorming event ideas with Event Team, preparing proposal and purchasing order.
- Manage approved event budgets, track contracts, related payment .

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*Achievements:

- I was rewarded as one of the excellent employees in Super Summer project.

- Brainstorming, planning, being key contact with vendor, supplier to organize 4 outing days in 4 consecutive weekends for over 1,000 students from 6-10 years old.

- Brainstorming, planning, being key contact with venue, bus booking supplier, cooperating with Campus Manager to organize Teacher's Away Day trip in The Grand Ho Tram for about 300 teachers in 33 campuses in Ho Chi Minh City, Ha Noi and Da Nang with budget up to $50,000

- Planning and organizing New Year party for over 1,000 employees in White Palace Hoang Van Thu.

- Organizing Sport Day, "Run for the earth" and Gathering Night for all staffs about $20,000 per event

- Organizing Teacher's Day for about 1,000 teachers in ADORA Hoang Van Thu and Teacher Assistant's Day for over 1,000 TA in Grand Palace after about 1 month since I started at VUS.

- Luckily, until now, I keep good impression with my former colleagues.